We are currently facing a future capabilities dilemma in African markets.

As we delve into this crucial area of study, we recognise the existing emphasis on research of future capabilities within the US and European markets. However, research is extremely limited within the Southern African region. Our mission is to bridge this knowledge gap in Southern Africa.

By understanding the industry-related future capabilities unique to Southern Africa, we aim to empower organisations as they navigate the challenges and opportunities that lie ahead.

With your support, we are committed to formulating strategic development approaches to drive sustainable growth and success in African markets.

We want to broaden the research in 2023. We’d love to have you involved, as we think it would greatly benefit your organisation.